DRAG & DROP TO PLAY ALONG
The tech stack behind every experiment:
Product and Content Designer
2024-Present
Founder, Product Lead
2021-2023
Growth Designer
2019-2021
I have worked at the intersection of behavioral science, evidence, and storytelling - owning everything from research and strategy to shipping digital products.
Work Experience
Featured Case Studies
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Dieter Rams
Klaus Klemp
Origin Story
David Christian
The Lean Startup
Eric Ries
Vani Bhatnagar
Growth and behavioral designer.
5 years of diagnosing why users disengage and building the D2C product moments that fix it.
Track record: Doubling engagement and retention at the United Nations and World Bank. MS grad from Parsons School of Design.
Currently focused on consumer apps where activation and retention are business-critical problems.
© 2026 · VANIBHATNAGAR
Case Studies
Redesigning the United Nations Behavioural Science Website
I led web and content design for the UN's behavioural science initiative, impacting how evidence and human behaviour shape policy across 150 countries. The redesign drove 804% growth in site sessions and 835% growth in unique visitors without any paid acquisition.
High Tide
High Tide is an AR game that turns flood survival into second nature. I helped build the game end-to-end alongside Portside NY, and user tested a success rate of 4 out of 5 players translating game learnings into real life.
Work Experience
I have worked at the intersection of behavioral science, evidence, and storytelling - owning everything from research and strategy to shipping digital products.
Vani Bhatnagar
Growth and behavioral designer.
5 years of diagnosing why users disengage and building the D2C product moments that fix it.
Track record: Doubling engagement and retention at the United Nations and World Bank. MS grad from Parsons School of Design.
Currently focused on consumer apps where activation and retention are business-critical problems.